How Fraudulent Affiliates Engage in Click Fraud and Why It Is Detrimental to Advertisers?
A common tactic used by companies trying to increase sales and reach is affiliate marketing. But as it expands, there is a darker side as well, when dishonest affiliates commit click fraud. The process of creating phony clicks on advertisements, or click fraud, is a serious risk to marketers, their spending plans, and the credibility of online advertising. We’ll examine click fraud tactics used by dishonest affiliates in this piece, as well as the factors that make it so harmful to marketers.
How Affiliate Fraud Works
1. Generation of False Clicks
Click fraud is committed by dishonest affiliates who use different methods to artificially increase the amount of clicks on advertisements. They could employ people to continuously click on advertisements, or they might utilize software, automated bots, or both. By doing this, the click-through rate (CTR) is artificially increased without...






