How Virtual Try-On is Changing the Optical World
Today’s customers expect more from their shopping experiences, especially when it comes to eyewear. They want to see how a frame looks before making any decision. Virtual try-on technology makes this possible, using augmented reality to mirror frames on a real-time image of the face. This new experience removes hesitation and brings convenience right to the shopper’s hands. For opticians, this shift is more than digital—it’s a fresh chance to build deeper trust with buyers. It raises a critical question: how can this tool help increase sales while creating a better customer experience?

A new lens into buying
Virtual try-on has opened a gateway to emotional and confident decision-making for optical buyers. When people try on frames online, they feel more connected to the product instantly. It reduces the time spent in stores while increasing satisfaction in their final choice. For...






