What Is the Difference Between Testimonials and Reviews?

The primary distinction between reviews and testimonials is that the former is posted on platforms controlled by other parties, whilst the latter are platforms owned by the company. Reviews and testimonials both provide information about consumers’ experiences with a product or service. They aren’t the same, however. However, testimonials are not as simple to get as a buy Google review.

Since testimonials are obtained directly from consumers who are pleased with the service, they are more likely to be favorable. On the other side, reviews might be favorable or unfavorable, and the business is not directly responsible for them.

Review definition

A review is a person’s assessment of a thing, location, or service. Online reviews provide a public forum where anybody may discuss their interactions with a brand, both positive and negative. For instance, suppose you had a poor experience at the hotel you booked via Booking.com. You will post a review on Booking.com to let the hotel and prospective future customers know about your unpleasant stay. Similar to this, if you purchased a product on Amazon and were pleased with the vendor’s customer service, you would write a positive review of both the seller and the product.

There are several places for leaving evaluations online. These include search engines like Google, Yelp, Foursquare, Trip Advisor, and social media platforms like Facebook and Instagram. If we examine the features of reviews, we find that they are often submitted on third-party sites by clients or consumers. The business’s owners have very little influence over them. The only thing they can do is reply to the review and offer to make things right; they are unable to filter, erase, or delete the negative remarks.

The reviews are aggregated on sites like Google to provide a final score for the company. Customers may get a sense of the company’s performance via this score. It’s crucial to note that some of these evaluations can be fraudulent. Businesses have been known to bribe customers to give positive reviews, and sometimes rival firms or persons with a vendetta against the owners of the company would post negative reviews for no apparent reason.

How Do Testimonials Work?

Testimonials are individuals’ written or spoken statements endorsing the goodness of a product or service in advertising and marketing. They resemble commercials more and are often seen on the company’s website.

Testimonials often show off a company’s finest qualities since they come from satisfied clients who are eager to publicly discuss their positive interactions with the business. Because of this, testimonials are usually favorable, unlike reviews. The customer’s testimonial won’t be shown on the website if they are dissatisfied with the service.

Furthermore, the business that supplied the service immediately collects testimonials from the clients. As a result, they are entirely in charge of and own the reviews.

Definition of the distinction between testimonials and reviews

A testimonial is a personal statement endorsing the goodness of a product or service, while a review is someone’s opinion or assessment of a thing, location, or service.

Platform

While testimonials are posted on platforms controlled by the company, reviews are displayed on platforms owned by other parties, such as Google, Facebook, TripAdvisor, Amazon, etc.

Participation of the Business

Because reviews are managed and collected by a third party, businesses are not directly involved. However, testimonials are directly collected and managed by the company that offers the product or service.

Good and Bad

Reviews may be favorable or negative, while testimonials are more likely to be.